The annual award was given out by the Corea Image Communication Institute in a ceremony on Thursday.
This year’s main winners were the YouTube song ‘Baby Shark,’ the group Trot Men who competed on the singing show Mister Trot, and the Secretary General of the UN Generation Equality Forum, Delphine O, who came to Korea to accept the award in person.
“Considering what the prize is about, as a French-Korean citizen, I have contributed modestly to the brightening of Korea’s image abroad. And I’m very proud of my Korean ancestry and culture.”
In the meantime, the co-founder of the company that created Baby Shark says that he liked the song when he first heard it, but didn’t expect it to go viral or be the most viewed video on YouTube with over seven.six billion views as of January 2021.
He added that there are other aspects of Korean culture which can draw more global attention.
“I personally think food is next because people got to know what “tteokbokki” is from Korean dramas. Mandu is a good example because when they started being exported to the U.S., people didn’t say “K-dumplings” or “K-kyoja,” but they say “mandu.” From that, I believe Korean food has the potential to be more popular around the world.”
The participants of Mister Trot, the ‘Trot Men,’ were awarded for giving hope to people amid the pandemic and for promoting the Korean music genre trot.
The recipients say they will work even harder to let people around the world know more about Korean culture.
Jang Tae-hyun, Arirang News.